Start with decisions that remove uncertainty
The ranges assume a focused scope, one accountable client team, timely content and approvals, available technical access, and no unresolved data rights issue. Migration, integrations, accessibility review, security requirements, and complex content can extend the schedule.
A schedule becomes credible when the team understands the audience, the core offer, the required actions, and the systems involved. Discovery is not a ceremonial meeting. It resolves questions that would otherwise return as design changes or technical rework.
The project should identify decision owners at the beginning. When brand, content, legal, and technical approvals have clear owners, the team can move with confidence. When ownership is unclear, even a small website can wait for decisions longer than it takes to build.
- Audience decisions
- Scope decisions
- Approval owners
