Price follows responsibility
These planning ranges assume one accountable client team, timely content and decisions, clear data rights, and third party fees priced separately. Integrations, migration, accessibility, security, content production, and continuing support can move the range.
A website that only presents a few services requires a different level of planning from a site that accepts payments, connects to a CRM, publishes frequent content, or supports several teams. A responsible estimate begins by defining what visitors need to accomplish and what the business must manage after launch.
Design is only one part of the work. Content preparation, information architecture, accessibility, privacy, analytics, search readiness, integrations, testing, training, and support all affect the final scope. A quote that leaves these items unnamed can look simple while moving important costs into later change requests.
- Visitor tasks
- Business workflows
- Launch responsibilities
