Digital marketing promotions for your small business

Digital marketing promotions are necessary if you want your small business to become a success. From attracting new customers to building your brand, making the most of the right digital marketing promotions can take your business growth to new heights.

Which digital marketing promotion, though, will work for your small business? To narrow down an extensive field, you can use the following five digital promotions, just like the best marketing agencies do.

Five of the best digital marketing promotions

1. Offer incentives with targeted landing pages

With the likes of Google Ads and Facebook advertising, you can target specific audiences, through the right keywords, with exciting incentives. Your incentive can be anything: exclusive deals, bargains, notices, anything that will draw in new customers. To make the best of it, make sure the advertisement takes the user to a targeted landing page made for that specific incentive, not just your homepage. Why is that important?

First, the page is designed explicitly for that incentive only, so you automatically gain the trust of your customer, because you’re not misleading them. Second, it saves the customer the time of jumping through your website to find the deal, which can frustrate them and ruin their user experience. Finally, the landing page will have a higher click-through rate, which means more leads and a better ROI. Make one incentive per page, as putting multiple offers on your landing page can decrease conversions by up to 266%.

Make sure your landing page includes a strong headline, dynamic and engaging copy, a clean design and easy call-to-action buttons, so your customers are hooked by the advert.

2. Get involved in local events and promote them

People love local businesses and will support them at every opportunity, so there is no excuse for not being part of local events. Whether it’s an exhibition, a seminar or a local market, getting involved will boost your profile in the local community.

How do you maximize that through digital marketing? You promote it through social media marketing. You can create invites, advertise the event, offer prizes and attract locals to visit your store by driving interest in the event. The more local interest you develop, the better your chances of reaching those next-door neighbours.

3. Create live videos and branded content

Video has been a driving force in digital marketing since the beginning. It’s more engaging than the written word and helps make your website more interactive. In their 2020 report, Wyzowl found that 85% of businesses use video as a marketing tool, with 89% saying video gave them a good ROI.

There are two ways to get the most from your video creation: live feeds and branded content.

A live feed is exactly what it sounds like: live interaction with your business. Through Facebook, Google or Twitter, you can stream directly from your location to your customers. You can let your audience be part of the conversation, encouraging them to ask questions and gain insight into how you run your operations.

With branded content, you can take advantage of all the great features of video, such as flashy editing, special effects and interactive links. Branded content is highly engaging and adds a level of professionalism and sophistication to your business.

Most importantly, videos engage your customers and help you develop stronger relationships with them.

4. Get educational with your content

Who doesn’t love to learn about something they love? As a business owner, you probably have a wealth of knowledge about your industry, just like we do about digital marketing. So why not share it with your customers? The more they know about it, the more engaged they will be with your business and your industry.

Give them insightful, educational topics that pique their interest. Whether you share them through blog posts, downloadable ebooks, podcasts or videos, if your content is interesting and engaging, they’ll come back for more, increasing your traffic and boosting your SEO. It will also help you become an established source of valuable, helpful information. That can only mean stronger brand awareness and better relationships with your customers.

Make the most of your social media marketing by posting it on your Facebook, Instagram and Twitter feeds. Make sure you post it on your Google Business Profile too. Google loves that.

5. Make the most of your good reputation with referrals

Did you know that customers acquired through referrals have a 37% higher retention rate? Did you also know that 81% of consumers are more likely to engage with brands that offer reward programs?

So what do you do? You promote referrals.

Running referral advertisements helps spread the word about your business and opens up your customer network. You’ll keep current customers engaged with your business through reward programs (as they’ll come back for more), and then see a burst of new customers who have been referred by happy clients.

It’s what the best marketing agencies do to promote their own business. So why wouldn’t you do it for yours?