For gyms
More members in the door. Fewer slipping out the back.
Bowrand helps gyms, boutique studios and personal trainers turn New Year intentions into memberships and memberships into habits, with marketing built around trials, community and retention.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Fitness & gyms
Stronger, six ways.
The brand book 14 spreads
-
01Cover
-
02Story & voice
-
03Logo
-
04Construction & clear space
-
05Colour
-
06Typography
-
07Graphics & icons
-
08Imagery
-
09Stationery
-
10Social
-
11Digital
-
12Membership card & key fob
-
13Wayfinding wall
-
14Back cover
Want a concept like this for your business?
Get a free conceptPackages
Get this level of work for your business.
Choose a package and leave four details. We call within 12 hours.
1Choose your package
More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for fitness & gyms
- Local SEO for "gym near me"Class, program and location pages plus a strong Google Business Profile, so you appear when people nearby search for a gym, studio or trainer.
- Trial and intro-offer adsMeta campaigns and lead forms built around a low-risk first step, like a free class or intro week, with instant follow-up to every lead.
- High-intent search campaignsGoogle Ads for people actively searching for memberships, classes and personal training, tracked to trial bookings rather than clicks.
- A website that books a first classClear pricing, a live class schedule and a sign-up flow that takes seconds on a phone, because most visitors are deciding on one.
- Community-led social contentCoach intros, member stories and class clips that show the atmosphere people are really buying, and give members something to share.
- Video that sells the feelingFacility tours, coach profiles and short ads that let a nervous beginner picture themselves walking in on day one.
FAQ
Frequently asked questions
What is the best way to market a gym?
Start with the people who are already looking. Local SEO and search ads capture demand from people searching for a gym, class or trainer nearby. Social ads with a low-risk intro offer then reach people who are thinking about it but have not searched yet. Everything should lead to one clear first step, like a free class, and fast follow-up.
How do we turn more trials into paying members?
Most trials are lost in the first week. We set up instant follow-up after sign-up, a booked first session, a friendly check-in from a coach and a clear offer before the trial ends. We also track which campaigns bring in people who convert, so budget moves toward the audiences that stay.
Should we run a pre-sale campaign for a new location?
Yes, if you can give it enough runway. Pre-sale campaigns work best when they start well before opening, with a limited number of charter memberships, a waiting list and regular updates that build anticipation. We also set up your Google Business Profile and local pages early, so you are searchable from the first day.
Can you help with member retention?
Retention is where much of a gym's profit lives. We build re-engagement messages for members who stop visiting, milestone celebrations, referral programs and content that keeps your community active between sessions. Keeping a member is almost always cheaper than replacing one.
Are there rules about how gyms can advertise?
The major ad platforms restrict ads that imply someone has a health condition or that focus negatively on body image, and they review weight-loss claims closely. We write campaigns around energy, community, strength and routine instead of promised outcomes, which tends to perform better anyway.
Do you work with boutique studios and personal trainers?
Yes. Boutique studios usually compete on experience and community, while independent trainers compete on personal brand and results for specific goals. We tailor the plan to how your clients choose, whether that is by atmosphere, specialty or the coach themselves.