Facebook ad management services

Meta ads with a clear strategy behind every decision.

Your Instagram and Facebook advertising campaigns get managed with a clear strategy behind every decision, so your budget works toward measurable revenue growth. No long-term contracts. Strategy-first management.

Book a strategy call +1 (825) 450-8800

870+ clients served
740% average ROI
Canada, the USA, Europe, New Zealand & Australia

Results our clients have achieved.

766

presale leads for Silverpeak Estates

$27

cost per lead on Silverpeak's Facebook campaigns

203x

return on Silverpeak's ad spend

154%

year-over-year gross sales growth for Backstage Cosmetics

10.40x

ROAS from Backstage's Google Ads and Meta Shopping campaigns

Silverpeak Estates

Scaling presale leads.

Silverpeak Estates, a luxury acreage community, needed stronger presale momentum ahead of its Phase 2 launch, competing in a crowded market for high-value buyers. Facebook ad campaigns ran from September 2024 to June 2025, generating 766 leads at a $27 CPA.

Seven of the twelve lots released in that phase sold, bringing in a minimum of $4.2 million against $20,687.76 in ad spend, a 203x return. Read the full case study.

The Silverpeak Estates website shown on a laptop

Backstage Cosmetics

Boosting ROAS.

Backstage Cosmetics, a professional makeup and skincare retailer, needed to turn more traffic into consistent sales. Gross sales grew 154% year over year, with a six-figure increase in total revenue. Google Ads and Meta Shopping campaigns combined delivered a 10.40x ROAS.

The Backstage Cosmetics online store shown on a laptop

Facebook advertising services

Everything your Meta ads need, handled in-house.

Strategy and audience research

Your strategy starts with mapping your buyer's journey and defining your audience segments. You'll know who is being targeted, and the reasoning behind every decision to grow brand awareness.

Ad creative produced in-house

Concepts, copywriting and ad creation are all handled in-house, so your ads stay consistent with your brand voice and reflect what's already performing well for you.

Build and Pixel/CAPI setup

Server-side tracking (CAPI) runs alongside the standard Pixel, which keeps your data accurate and your retargeting working despite browser restrictions.

Targeting and segmentation

High-intent prospects are prioritized over broad reach, using audience segments built around your target audience. This keeps your costs down and your ad relevance high.

Optimization and testing

Budget shifts from underperforming ads to the top winners every week, based on ongoing campaign performance, which keeps your account moving in the right direction.

Reporting and performance tracking

Your dashboard reports performance on revenue, not vanity metrics, so you can see how your ads affect your bottom line.

Weekly Facebook and Instagram ads management.

To keep your Facebook ads successful, your account is checked every week, so adjustments happen in real time based on campaign performance and business objectives. Budget gets shifted, tests get launched and ad creatives get optimized as the data comes in.

Book a strategy call +1 (825) 450-8800

Meta ad types we manage

The right format for the fastest path to conversion.

Ad formats are chosen based on your specific business goals and digital marketing objectives.

Lead generation ads

Capture high-intent enquiries directly on Facebook or Instagram. Suited to service-based businesses that need to generate leads consistently.

Conversion and sales ads

Drive direct-to-consumer transactions by sending qualified traffic to your online store. Built for e-commerce and retail brands.

Retargeting and remarketing

Reach the people who visited your site and left, and keep your brand in front of them until they're ready to buy.

Brand awareness and reach

Build authority in local markets or launch new products, and increase brand awareness at scale.

Catalogue and e-commerce ads

Your Shopify or WooCommerce inventory syncs automatically, so active shoppers see live products.

Who we run Meta ads for

Campaigns shaped around how your business sells.

E-commerce and retail

Ad campaigns are built around your product margins, so scaling stays profitable for e-commerce and retail brands.

Learn more

Service businesses and local companies

Hyper-local targeting helps local brands fill their CRM with bookings and calls.

B2B and professional services

Position your firm as an authority and shorten the distance between first contact and a discovery call.

Real estate and home builders

From new developments to individual listings, ad campaigns generate volume that converts to site visits.

Learn more

Health and wellness brands

Build a loyal customer base while staying within platform compliance rules.

How the process works

Six phases from audit to scale.

Audit and strategy

Gaps in current campaign performance get identified, along with a roadmap for hitting your revenue targets.
Audience and competitor research

Competitor analysis shows where your brand can stand out most.
Creative development

You'll receive ad creative and copy built around conversion, aligned with your brand voice.
Launch and Pixel setup

Tracking, Pixel and CAPI get set up for accurate data from day one.
Optimization and scaling

Campaign performance gets checked weekly, with winners scaled and underperformers cut, so the account stays lean.
Reporting and strategy review

Real revenue numbers get reviewed as part of ongoing performance reporting, and the strategy adjusts to what the data shows.

Case studies

Meta ads results from real clients

Numbers from real engagements. Client names shared with permission.

Silverpeak Estates

80% of presales secured before construction.

80% presales secured before construction in a multi-phase development Prairie PPF

From wholesale-dependent to market leader online.

800% increase in online sales

All case studies

FAQ

Frequently asked questions

What exactly is included in Meta ads management?

The full lifecycle of your ads, including strategy, audience targeting, creative production, technical tracking setup and weekly optimization, all handled by a full-service marketing agency so your budget moves toward measurable results.

Is there a big difference between Facebook and Instagram ads?

Yes and no. Both platforms share the same backend, but audiences behave differently on each. Placements are built separately for each Meta platform, so your ads look native to where your users are.

How long does it take to see results?

It depends on your existing data. Established accounts can see positive shifts and improved conversion rates in as little as 14 days. Starting from scratch takes a few weeks to feed the algorithm enough data to optimize for conversions.

What kind of budget do I need to start?

There's no platform minimum, but testing variables and gathering data takes a reasonable advertising budget. What's realistic for your goals gets discussed on the first call, so budget optimization starts from day one.

Do you do long-term contracts?

No. Results should be the reason you stay, not a contract. Work runs on a rolling basis, month to month.

How do you handle tracking after the iOS 14 changes?

Standard tracking runs alongside the server-side Conversions API (CAPI) to close the gap, so conversions can be tracked accurately even when browsers block traditional cookies.

Can your Facebook advertising agency work with my existing creative team?

Yes. If you have designers and copywriters, they'll get the strategy and briefs they need for campaign setup, based on what's been working in your account.

What happens if my ads stop performing?

Key metrics get checked continually, so if performance drops, the cause gets identified fast and the next iteration is already underway, keeping your ads working toward conversions and increased sales.

Related services