For robotics and manufacturing
Get on the shortlist before the RFQ goes out.
Bowrand helps industrial automation companies, robotics integrators, machine builders and contract manufacturers reach engineers and buyers early, explain complex capabilities clearly and turn long sales cycles into a pipeline you can see.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Robotics & manufacturing
Precision in motion.
The brand book 14 spreads
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- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for robotics & manufacturing
- SEO for spec searchesPages built around the applications, specs, materials, tolerances and industries engineers search for, so your capabilities show up while they research.
- AI search visibilityClear, structured capability content that AI assistants can quote when an engineer asks ChatGPT or Gemini who can build, integrate or machine what they need.
- Demand generationAccount-based programs that reach plant managers, engineers and procurement at the companies you want, and stay with them through long buying cycles.
- LinkedIn and search adsCampaigns aimed by role, industry and company size, measured on qualified RFQs and meetings, not cost per click.
- Product video and 3D rendersMachine demos, cell walkthroughs, animated renders and exploded views that show how it works before anyone visits the floor.
- Technical websitesCapability pages, spec sheets, downloads and RFQ forms that feed straight into your CRM, like the design concept on this page.
FAQ
Frequently asked questions
How do you market to engineers and technical buyers?
With substance. Engineers skip vague claims and look for specs, applications, tolerances, integration details and proof. We work with your team to turn that knowledge into clear pages, data sheets, videos and project stories, written plainly enough for a manager and precisely enough for an engineer.
Our sales cycle takes months. How do you measure marketing?
We track the whole journey in your CRM, from the first visit or show conversation to RFQ, opportunity and closed deal. Along the way we report on the signals that show progress, like qualified RFQs, meetings booked and target accounts engaging, so you can see what's working long before the PO arrives.
Is LinkedIn advertising worth it for manufacturers?
Often, yes. LinkedIn is one of the few places you can reach people by job title, industry and company, which suits a narrow B2B audience. It works best alongside search, which captures buyers already looking, and content that gives your ads something useful to offer, like a spec guide or a demo video.
Can you connect our website and RFQ forms to our CRM?
Yes. We connect forms, file uploads and tracking to the CRM you already use, so each inquiry arrives with its source, lands with the right salesperson and triggers the right follow-up. If you don't have a CRM yet, we help you choose and set up a simple one.
Do you create product videos and 3D renders?
Yes. We shoot machines and cells in action, and create animated 3D renders, exploded views and walkthroughs, often from your existing CAD files. Renders are useful when equipment is too large to film well, still in development or installed at a customer's site you can't show.
Do you work with contract manufacturers as well as OEMs and integrators?
Yes. Contract manufacturers sell capacity, quality and reliability, so the focus is on capabilities, certifications, equipment lists and the industries you serve. OEMs and integrators sell a product or a solution, so the focus is on applications, demos and results. The strategy follows how your customers buy.