Ads that bring customers, calls, bookings and sales. Ads that bring
customers.calls.bookings.sales.

PPC stands for pay-per-click, an advertising strategy that drives targeted traffic to your website. PPC ads are flexible to your budget and campaign needs, and Google, Facebook and other platforms provide detailed tracking and reporting for full visibility. When you work with a digital agency like Bowrand, every campaign is managed for a positive return on ad spend.

We specialize in search ads for Google and Bing. We also use platforms like Facebook, Instagram and LinkedIn for paid social media advertising. Because there is no one-size-fits-all solution, we consult with you about the best campaigns to run based on your goals.

The main benefit of PPC is immediate results. A successful PPC campaign can start increasing website traffic right away and, depending on the length of your sales cycle, bring in new business within days. With proper management and continual refining of ad copy, keywords, bidding and audience targeting, results continue for as long as you pay for them.

The campaigns and the Google Ads data associated with them belong to you, even if you discontinue services with Bowrand. All ad assets, including ad copy and visuals, are the property of Bowrand.

While the answer largely depends on your industry, we can always start with a lower budget and scale as needed. Budget consulting is part of our pay-per-click management services, so you'll know before we start what you need to spend to get the results you want. Overall ad spend is influenced by several factors, including keyword costs, ad quality and demographic targeting. We know how to optimize bidding strategies and manage your budget to keep the right balance, achieve strong returns and support business growth.

Measuring the success of your PPC campaign involves several factors. We are detailed and transparent in our reporting, and emphasize these metrics.

Click-through rate (CTR). A high CTR indicates that your ad is relevant and compelling, and it is a crucial indicator of ad effectiveness.

Conversion rate. The metric you really care about. Conversion rate measures the percentage of users who take action on your website after clicking your ad. High conversion rates indicate effective ads and landing pages.

Return on investment. ROI calculates the revenue generated relative to the amount spent on marketing. We also measure return on ad spend (ROAS), which calculates the revenue earned specifically from advertising spend.

Quality Score. Google Ads uses Quality Scores to measure the relevance and quality of ads and landing pages. When Google awards a high Quality Score, you may notice a lower CPC and better cost-effectiveness.

Yes. As a full-stack agency, design is one of our specialties. As a value-added service for successful campaigns, we conceptualize, design, build and launch ad landing pages, fully optimized to convert.

We work with many industries on PPC marketing. From law firms to automotive businesses, and from wellness clinics to construction and renovation companies, our knowledge and experience span nearly every vertical.

Yes. Call tracking is an important tool that helps us track, record and analyze the calls generated by your ad campaigns. For home service businesses such as plumbing and HVAC companies, offline conversions, including phone calls from ads, are much more common. Call tracking lets us use this data to measure lead quality, optimize campaigns and give proper credit to the ads that actually convert.

Of course. Your dedicated account manager will take the time to discuss the consequences of pausing your campaign and will keep you informed of opportunities to scale. Our role as a PPC agency is to deliver the best results we can in line with your business goals and directives. If those directives change during our relationship, we're happy to adjust our strategy.