For vets & pet care
Be the clinic pet owners trust first.
Bowrand helps veterinary clinics, emergency hospitals, groomers, daycares and pet brands reach new pet owners, win the urgent search and keep families coming back for every life stage.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Pet care & veterinary
Big hearts for small friends.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Vaccine passport
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13Bandana & ID tag
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14Back cover
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More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for pet care & veterinary
- Local SEO for every serviceService pages, a complete Google Business Profile and genuine reviews, so pet owners nearby find you for wellness visits, dental care, grooming and more.
- Search ads for urgent momentsGoogle Ads for emergency and same-day searches, scheduled around your hours and capacity, with calls tracked to bookings.
- A website that books appointmentsOnline booking, new client forms and clear information on services and fees, so a worried owner can act in a few taps.
- Social content people love to sharePatient spotlights shared with owner permission, team stories and practical care tips that build a community around your clinic.
- Campaigns for new pet ownersMeta ads that reach people with a new puppy or kitten, and promote grooming, daycare and boarding when you have space to fill.
- Pet care content your vets approveArticles and guides on health, nutrition and behaviour, reviewed by your team and written to rank in search and AI answers.
FAQ
Frequently asked questions
How do vet clinics attract new clients?
Most new clients arrive at one of two moments, a new pet or a health worry. We make sure you appear in local search and maps for both, run campaigns for new pet owners, keep your Google Business Profile complete and reviewed, and make booking a first visit simple.
Should an emergency clinic run Google Ads?
Usually, yes. Emergency searches are urgent and highly local, and ads let you appear at the top of results during your opening hours. We schedule campaigns around your hours and capacity, send calls straight to your team and make sure your website tells owners what to do on the way in.
How do we fill boarding and grooming in slow periods?
Plan for both the peaks and the gaps. We open bookings early for holidays and summer, then use packages, memberships, new client offers and reminders to fill quieter weeks. Existing clients are often the fastest way to fill a gap, so email and text play a big role.
Can we promote wellness plans?
Yes. Wellness plans spread the cost of preventive care and keep pets coming in regularly. We help explain what a plan includes, who it suits and how it works, then promote it to new and existing clients through your website, social media and reminders.
Are there rules about how veterinarians can advertise?
In many places, veterinary regulators set standards for advertising, including how you describe services, use testimonials and make claims. We follow the rules that apply to your practice, avoid promising outcomes and have your team approve any medical content before it goes live.
How do you handle negative reviews?
Calmly and professionally. We help you respond with empathy, move detailed conversations offline and protect client confidentiality. Most importantly, we help you ask happy clients for reviews consistently, so one difficult review does not define your reputation.