Research
What the research says.
Studies from leading universities and institutes, in plain words. Every claim links to the study and the people behind it.
New · Issue 01, autumn 2026 The latest marketing research. The newest studies from the top business schools, in plain words.- Harvard Business School · Dartmouth · University of Groningen Channels work better together. Ads in one channel lift sales in the others.
- USC · The Wharton School · University of South Australia Good marketing keeps paying. The long run effect is about twice the first.
- Harvard Business School · Northwestern University · Harvard Business Review What makes the phone ring. One more star, the first five reviews, and a fast reply.
- Carleton University · University of Basel · Microsoft You have 50 milliseconds. People judge a site in a blink, and speed pays.
- NYU Stern · Columbia University · Stanford The top step gets the click. Higher spots win the click, and rivals can take yours.
- Pew Research Center · Carnegie Mellon · Princeton University Be the answer AI gives. Fewer clicks, and how to be the source AI cites.
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