For contractors
Build your business. We build the demand.
Bowrand is the construction marketing agency that helps contractors, builders and renovators attract high-value projects, boost visibility and scale revenue.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Construction & renovation
Built true. Finished right.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Van livery
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13Site hoarding
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14Back cover
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More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for construction & renovation
- SEO for contractorsRank for the services and areas you want more work in, from kitchen renovations to commercial fit-outs, with pages that turn searchers into estimate requests.
- Local SEO and reviewsA complete Google Business Profile, service-area pages and a steady review routine that win the map pack in every area you serve.
- Google Ads for estimate requestsSearch campaigns for high-intent projects, tracked to calls and quote requests, so you know what each job costs to win.
- Portfolio websitesA site that shows your best work, explains your process and makes it easy to request a quote, from any phone on any job site, like the design concept on this page.
- Social media and videoProject reels, before-and-after posts and crew stories that build trust with homeowners long before they're ready to call.
- Construction hoarding adsSite hoardings and safety barriers turned into branded billboards that build awareness with investors, buyers and the neighbours.
FAQ
Frequently asked questions
How do contractors get more leads online?
Most leads come from three places working together. A Google Business Profile with strong reviews wins the map pack, service and area pages rank for the projects you want, and search ads capture people ready to request a quote today. A portfolio website then turns that traffic into estimate requests, and tracking shows which channel produced each job.
Is SEO or Google Ads better for a construction company?
They do different jobs. Google Ads can put you in front of high-intent searchers within days, which helps fill the schedule quickly. SEO takes longer, generally at least 3 to 6 months, but builds a steady flow of leads that doesn't stop when the ad budget does. Most contractors do best with ads first and SEO growing underneath.
How do you handle seasonal demand?
We plan the year with you. Campaigns for your busiest services start weeks before demand peaks, so the schedule fills early, and quieter months get offers, maintenance services or commercial work that keeps crews busy. Budgets move with your capacity, so you're never paying for leads you can't take on.
Do you work with commercial and industrial contractors?
Yes. Commercial marketing looks different from residential. It relies on capability pages, sector case studies, safety and certification proof, and campaigns that reach property managers, developers and facility owners. We also help with construction hoarding advertising that builds your brand on active sites.
What should a contractor's website include?
A clear list of services and the areas you cover, a portfolio of real projects with photos, an explanation of your process, reviews, your licences and insurance where relevant, and an easy way to request a quote or call. It has to load fast on a phone, because many homeowners browse contractors from the couch or the job site.
How long before we see results?
Paid search can bring inquiries within the first weeks. Local SEO improvements often show within a few months, and competitive organic rankings take longer. We report monthly on leads, booked estimates and won jobs, so you can see progress from the start rather than waiting for a single big reveal.