For mechanics and auto shops
Keep every bay booked.
Bowrand helps independent garages, specialty shops and auto service brands win the "mechanic near me" search, earn trust before the first visit and turn one repair into a customer for the life of the car.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Auto repair & mechanics
Honest work under every hood.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Key tags & mirror hanger
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13Workwear patches
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14Back cover
Want a concept like this for your business?
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More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for auto repair & mechanics
- Local SEO for auto shopsA Google Business Profile that lists every service, fresh photos and steady reviews, so you appear in the map pack for brakes, tires and diagnostics near your customers.
- Google Ads for urgent repairsCall-focused campaigns for breakdowns, warning lights and no-starts, scheduled for the hours your service desk can answer.
- Shop websitesClear service pages, honest explanations, online booking and a click-to-call button on every screen.
- Social media and videoShop-floor video, maintenance tips and technician spotlights that show the skilled, honest people behind the counter.
- Shop brandingA name, logo and look that feel trustworthy on the sign, the invoice and the courtesy car, like the design concept on this page.
- Email and service remindersConsent-based maintenance reminders, seasonal check-up offers and follow-ups that bring customers back before something breaks.
FAQ
Frequently asked questions
How do auto repair shops get more customers online?
Most new customers find a shop through Google Maps and search. A complete Google Business Profile with every service listed, recent photos and a steady stream of reviews does the most work. Clear service pages, online booking and fast call answering then turn that visibility into booked jobs. Search ads fill the gaps for urgent and high-value repairs.
Is Google Ads worth it for a mechanic?
Often, yes, when it's set up tightly. Campaigns should focus on the repairs you want, the areas you serve and the hours you can answer the phone, and every call should be tracked. That way you can see the cost per booked job, not just the cost per click, and cut anything that doesn't pay.
How do we get more Google reviews?
Ask every happy customer, at the right moment, with the least effort. We set up review requests by text or email after the job, a QR code at the counter and a routine for replying to every review. We never buy reviews or offer discounts in exchange for them, because that breaks Google's rules.
Should we show prices on our website?
Where you can, yes. Customers are wary of surprise bills, and even starting-from prices or a clear explanation of how you quote builds trust. For complex repairs, explain your diagnostic process and when you'll call for approval. Transparency tends to bring in better customers, not fewer.
Can an independent shop compete with dealerships and chains?
Yes, on the things they struggle to match. Personal service, faster turnaround, a technician who knows your car and fair, clearly explained prices are strong messages. We make those strengths visible in your reviews, website and local search, and target the areas and services where you can win.
Do you work with specialty automotive businesses?
Yes. Alongside general repair shops, we work with specialty businesses such as paint protection film, tinting and detailing, and with auto recyclers. Specialty shops often sell higher-value packages, so their websites, booking flows and ads are built to show quality and move customers to a consultation or purchase.