For med spas
Fill your treatment calendar with the right clients.
Bowrand helps med spas, aesthetic clinics and beauty studios get found, earn trust and turn interest into booked consultations, with marketing that respects the advertising rules your industry works within.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Med spa & beauty
Quiet luxury for your skin.
The brand book 14 spreads
-
01Cover
-
02Story & voice
-
03Logo
-
04Construction & clear space
-
05Colour
-
06Typography
-
07Graphics & icons
-
08Imagery
-
09Stationery
-
10Social
-
11Digital
-
12Packaging
-
13Gift card & box
-
14Back cover
Want a concept like this for your business?
Get a free conceptPackages
Get this level of work for your business.
Choose a package and leave four details. We call within 12 hours.
1Choose your package
More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for med spa & beauty
- Local SEO for every treatmentTreatment pages and a tuned Google Business Profile, so you appear when someone nearby searches for a facial, laser session or injectables consult.
- Search ads for consult intentGoogle Ads built around people who are ready to book, with call and booking tracking that shows which campaigns actually fill chairs.
- Policy-aware Meta adsInstagram and Facebook campaigns for consultations, seasonal offers and new treatments, written to respect platform health policies from the first draft.
- A website that booksA calm, premium site with online booking, clear pricing guidance and treatment pages that answer questions before the consult does.
- Social content with substanceEducation, behind-the-scenes and team content that shows your space, your standards and the people clients will actually meet.
- A brand that feels like the visitPositioning, identity and tone of voice that make a premium experience obvious long before someone walks through your door.
FAQ
Frequently asked questions
How do you advertise med spa treatments without breaking the rules?
We start by agreeing on messaging guidelines with you, based on the rules that apply in your market, your regulatory body's standards and the ad platforms' own health and cosmetic policies. In practice that means no promised outcomes, careful handling of prescription treatments, honest pricing language and imagery that informs rather than pressures. Your team approves anything clinical before it goes live.
Which channels work best for med spas?
Most clinics grow fastest with a mix. Local SEO and a strong Google Business Profile capture people searching for treatments nearby, search ads reach those ready to book now, and Instagram builds the familiarity that makes someone choose you weeks later. We weight the mix toward the treatments and margins that matter most to your business.
Can you use before-and-after photos in our marketing?
Sometimes, and with care. Rules on before-and-after imagery vary by market, by treatment and by platform, and many ad platforms restrict them in paid campaigns. Where they are allowed, we use only real client images with written consent, avoid implying typical results and keep them in context on your website rather than leaning on them in ads.
How do you reduce consultation no-shows?
No-shows are usually a follow-up problem. We set up fast confirmation messages, reminder sequences, easy rescheduling and, where it suits your clinic, deposits at booking. We also look at which campaigns produce the clients who show up, and move budget toward them.
How long before we see more bookings?
Search ads and social campaigns can start producing enquiries within the first few weeks. Local SEO and content build more slowly, usually over three to six months, but they lower your cost per booking over time. We plan both so you are not waiting on one to pay for the other.
Do you work with single-location studios as well as multi-location clinics?
Yes. Independent studios usually need a tight local plan and a brand that punches above its size. Multi-location groups need consistent branding, location pages and reporting by clinic. The Bowrand Method scales to both.