For roofers & landscapers
Book the season before it starts.
Bowrand helps roofing, landscaping and exterior companies turn short seasons and big-ticket projects into a full schedule, with marketing that wins the estimate and closes it.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Roofing & landscaping
From the ridge to the roots.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Door hanger
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13Plant tags
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14Back cover
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More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for roofing & landscaping
- Local SEO for every serviceService and area pages, a strong Google Business Profile and project-rich reviews, so homeowners find you first when they search nearby.
- Search ads timed to demandGoogle Ads that ramp up ahead of spring, after storms and before fall, focused on estimate requests rather than clicks.
- Neighbourhood social campaignsMeta ads that show finished projects to homeowners in the areas you already work, when they are planning their own.
- A website built for estimatesProject galleries, financing information and a short estimate form that captures the details your team needs to quote quickly.
- Project video and drone footageBefore-and-after walkthroughs, aerial shots and crew stories that show the scale and quality of your work better than any claim.
- A brand for trucks, signs and sitesAn identity that looks sharp on vehicles, yard signs and job sites, so every project advertises the next one.
FAQ
Frequently asked questions
When should we start marketing for the busy season?
Earlier than most competitors do. Homeowners start researching exterior projects weeks or months before they want the work done, so we usually launch content and awareness campaigns late in the off season and ramp up search ads just before demand peaks. That fills your schedule while others are still hiring for the rush.
How do we compete with out-of-town storm crews?
By making your local track record impossible to miss. Reviews from nearby homeowners, photos of local projects, your years in the community, clear warranty terms and a fast, professional response all help. We also prepare storm response pages and ads in advance, so you are visible the moment homeowners start searching.
Is SEO worth it for a seasonal business?
Yes, because the research starts long before the season does. Rankings take months to build, so the work you do in the off season is what puts you at the top of search results when demand arrives. Strong local SEO also lowers how much you need to spend on ads during the most competitive weeks.
How do we get more of our estimates to close?
Speed and follow-up make the biggest difference. We help you respond to requests quickly, qualify leads before a site visit, present quotes clearly with project examples and financing options, and follow up with homeowners who are still deciding. We also track close rates by channel, so budget moves toward the leads that sign.
What should we do in the off season?
Build the pipeline for next season. That can mean selling maintenance and snow contracts, running early-booking offers, improving your website and SEO, and capturing video and photos of the past season's best work to use in next year's campaigns.
Do you work with paving, fencing and other exterior trades too?
Yes. The same approach works for paving, fencing, decks, windows, siding and solar. The details change, from project size to how customers compare quotes, and we tailor the plan to the way your customers buy.