For bakeries and patisseries
Make them crave it before they walk in the door.
Bowrand helps bakeries, patisseries, cake studios and wholesale bakers get found nearby, fill the pre-order book and turn a beautiful pastry case into a brand people follow, gift and come back to.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Pastry & bakery
Layers, done slowly.
The brand book 14 spreads
-
01Cover
-
02Story & voice
-
03Logo
-
04Construction & clear space
-
05Colour
-
06Typography
-
07Graphics & icons
-
08Imagery
-
09Stationery
-
10Social
-
11Digital
-
12Pastry box
-
13Counter cards
-
14Back cover
Want a concept like this for your business?
Get a free conceptPackages
Get this level of work for your business.
Choose a package and leave four details. We call within 12 hours.
1Choose your package
More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for pastry & bakery
- Google Maps and local SEOA complete Google Business Profile with fresh photos, products and a steady flow of reviews, so you show up when someone searches for croissants, sourdough or a birthday cake nearby.
- Instagram and short videoReels and posts that show the lamination, the glaze and the first slice, planned around launches and the days people plan a treat.
- Websites with pre-ordersA fast, mobile-first site with a real menu, pickup slots and a custom cake form, so orders stop living in your DMs and voicemail.
- Online shop for gift boxesCookie tins, macaron boxes and holiday collections sold online, with local delivery or shipping and emails that bring buyers back.
- Bakery brandingA name, look and voice that carry from the box and the ribbon to the sign and the feed, like the design concept on this page.
- Food photography and videoPhotos and video of your pastries, cakes and team that work on your menu, website, social feed, wholesale sheet and ads.
FAQ
Frequently asked questions
How can a bakery get more customers from Google Maps?
Start with a complete, accurate Google Business Profile. That means the right categories, your real opening times, products with photos, attributes like takeout or gluten-free options, and regular posts for new bakes. Then build a steady flow of genuine reviews and reply to them. Google favours profiles that are relevant, close to the searcher and well regarded, and you can influence two of those three.
Should we take pre-orders and custom cake orders online?
Usually, yes. Online pre-orders with pickup slots and cut-off times tell you what to bake, reduce waste and free up your phone. For custom cakes, a good form collects the date, servings, flavours, inspiration photos and budget up front, so you can quote quickly instead of trading messages for days.
Which social platforms work best for bakeries?
For most bakeries and patisseries, Instagram leads, with TikTok close behind for short video. Pastry is made for the camera, so behind-the-scenes clips, new flavour reveals and launch countdowns do well. Facebook still works for local groups, events and ads aimed at nearby neighbourhoods. Pinterest can help cake studios, since people plan weddings and parties there.
Can you help us sell and ship gift boxes online?
Yes. We set up an online shop for products that travel well, like cookies, shortbread, macarons and holiday boxes, with local delivery, pickup and shipping zones that match each product's shelf life. Then we promote it through search, social and email around the big gifting seasons and for corporate orders.
Do you work with wholesale bakers?
Yes. Wholesale is a B2B sale to cafés, grocers, restaurants and hotels. It needs a clear product catalogue, a line sheet with pricing on request, minimums and lead times, and an inquiry form that captures what a buyer needs. We build those pages and reach buyers through search and targeted outreach.
What does bakery marketing cost?
It depends on the number of locations, how much content you need and whether you run ads or an online shop. A single neighbourhood bakery focused on Google Maps and Instagram needs far less than a group launching a gift box line. After a strategy call we recommend a scope and budget, and show how we'll measure it in visits, pre-orders and sales.