For hotels
More direct bookings. Fewer commissions.
Bowrand helps hotels, inns, resorts and travel companies inspire the trip, win the search and keep more of every booking, with marketing planned around how travellers really decide.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Hotels & travel
Stay where the tide slows down.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Key card & tide card
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13Bath amenities
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14Back cover
Want a concept like this for your business?
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1Choose your package
More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for hotels & travel
- Search visibility for the staySEO for your destination, room types, packages and experiences, so travellers find you while they are still choosing where to stay.
- Search campaigns that protect your nameGoogle Ads that defend your brand searches and target high-intent trip planners, measured against booking engine revenue.
- Social ads that sell the tripMeta campaigns that inspire, retarget and bring back visitors who looked at dates but did not book, timed to planning windows.
- A website that books directA fast, mobile-first site with a clear booking path, a well-integrated booking engine and reasons to book direct on every page.
- Video that makes people goProperty films, room walkthroughs and short social edits that show the experience photos alone cannot capture.
- AI trip-planning visibilityStructured content and a strong review footprint, so AI assistants recommend your property when travellers ask them to plan a trip.
FAQ
Frequently asked questions
Can you reduce our reliance on online travel agencies?
We can shift more of your bookings to direct channels. Travel agencies still have a role in reaching new guests, but strong SEO, brand-defence ads, a better booking experience and clear perks for booking direct, like flexible cancellation or a room upgrade, mean more guests complete the booking on your own site.
Should we bid on our own hotel name in Google Ads?
In most cases, yes. Travel agencies and metasearch sites often bid on hotel names, so without your own ad a guest searching for you may click through to a third party. Brand campaigns are usually inexpensive and protect bookings that should already be yours.
What about Google's hotel listings and free booking links?
Google shows hotel prices and booking options directly in search and maps. Making sure your rates appear alongside the travel agencies, usually through your booking engine or channel manager, gives guests the option to book direct at the moment they compare. We help set this up and track the results.
How do you fill shoulder seasons and midweek gaps?
With packages and audiences built for those periods. Midweek stays suit remote workers, business travellers and retirees, while shoulder seasons suit local getaways, events and special-interest trips. We create offers and campaigns for each, instead of simply discounting rooms.
Do you work with tour operators and travel companies, not just hotels?
Yes. Tour operators, experience providers, vacation rental managers and travel brands face the same challenge of reaching travellers early and winning the booking directly. We adapt the plan to how your customers plan and pay.
How do you measure direct booking revenue?
We connect your website analytics with your booking engine wherever it allows, so reporting shows bookings and revenue by channel and campaign, not just clicks. That makes it clear which marketing is shifting revenue from commissions to direct.