For trades
When the furnace quits, be the first call.
Bowrand helps plumbing, heating, cooling and electrical companies win the urgent searches, fill the schedule in slow months and grow from a couple of trucks to a full fleet.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Plumbing, HVAC & electrical
Fixed right the first time.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Van livery
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13Door hanger & service sticker
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14Back cover
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More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for plumbing, hvac & electrical
- Map pack dominationGoogle Business Profile optimization, service area pages and steady reviews, so you show up in the map when someone nearby needs help now.
- Call-first search adsGoogle Ads and Local Services Ads built for emergency and high-value jobs, with call tracking that ties every ring to a campaign.
- A website that rings the phoneClick-to-call on every screen, online booking, financing options and trust signals that turn a stressed visitor into a booked job.
- More jobs from the same trafficConversion work on forms, calls and landing pages, so fewer visitors leave for the next result on the page.
- Seasonal and maintenance campaignsMeta ads for furnace tune-ups, AC checks, maintenance plans and upgrades that keep crews busy between emergencies.
- A brand people rememberA clean identity for your trucks, uniforms, signs and site, so homeowners recognize you on the road and call you back next time.
FAQ
Frequently asked questions
Should we use Local Services Ads or regular Google Ads?
Often both. Local Services Ads sit at the very top of many trade searches and charge per lead, which suits emergency calls. Regular search ads give you more control over keywords, service areas and landing pages, which suits higher-value planned work. We test both against your cost per booked job, not just cost per lead.
How do we rank in the map pack across several service areas?
Map rankings depend on relevance, proximity and prominence. We optimize your Google Business Profile, build genuinely useful service area pages, earn local citations and links, and keep a steady flow of reviews that mention the work and the neighbourhood. For businesses with more than one base, each location gets its own profile and pages.
Are lead-sharing sites worth it?
They can fill gaps, but shared leads are usually sold to several companies at once, so you race competitors on price. We treat them as a top-up, not a foundation, and build the channels you own, like your map listing, website and search campaigns, so more of your work comes to you directly.
How do you track which marketing makes the phone ring?
We set up call tracking numbers for each channel, record form and booking conversions, and where possible connect them to your job management software. That shows which campaigns produce booked, paid jobs rather than just calls.
What should we do in the slow season?
Create demand for planned work. Maintenance plans, tune-ups, upgrades, water heaters, panel work and commercial contracts can all be marketed when emergencies are quiet. The slow season is also the best time to fix your website and build SEO content before the next peak.
How quickly can we get more calls?
Search ads and Local Services Ads can produce calls within days of launch. Map pack and organic rankings usually take three to six months to build, depending on competition in your area. We run both, so paid search fills the schedule while organic visibility grows.