For restaurants and cafés
Full tables on a Tuesday, not just on Saturday.
Bowrand helps restaurants, cafés and bakeries get found on Google Maps, stay top of mind on social and turn hungry searchers into reservations, orders and regulars.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Restaurants & cafés
Wood-fired, all day.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Pizza box
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13Bakery bag & cup
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14Back cover
Want a concept like this for your business?
Get a free conceptPackages
Get this level of work for your business.
Choose a package and leave four details. We call within 12 hours.
1Choose your package
More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for restaurants & cafés
- Google Maps and local SEOA complete Google Business Profile with your menu, photos, attributes and fresh posts, plus a steady flow of reviews, so you appear when people search nearby at mealtime.
- Social media and short videoReels and posts that make people hungry, featuring the dish, the pour and the people behind the counter, on the platforms your guests scroll.
- Restaurant websitesA fast, mobile-first site with a real, searchable menu instead of a PDF, and reservations and online ordering one tap away.
- Local adsMeta and Google campaigns for lunch, events, catering and holidays, aimed at the neighbourhoods you actually serve.
- Restaurant brandingA name, look and voice that carry from the sign to the menu to the cup sleeve, like the design concept on this page.
- Food photography and videoPhotos and video of your food, space and team that work on your menu, website, delivery listings and ads.
FAQ
Frequently asked questions
How can a restaurant get more customers from Google Maps?
Start with a complete, accurate Google Business Profile. That means the right categories, your real opening times, a menu, plenty of recent photos, attributes like patio or takeout, and regular posts. Then build a steady flow of genuine reviews and reply to them. Google favours profiles that are relevant, close to the searcher and well regarded, and you can influence two of those three.
Should we use delivery apps or our own online ordering?
Usually both, with a plan. Delivery apps are useful for reach, especially for new guests, but commissions are high and the customer data stays with the app. We help you promote direct ordering on your website and to your regulars, so the app finds new customers and your own channel keeps them.
Can you help us get more reviews?
Yes, the right way. We set up simple review requests through receipts, table cards, QR codes and follow-up messages, and help you respond to every review. We never buy reviews or offer rewards in exchange for them, because that breaks Google's rules and can cost you your listing.
Which social platforms work best for restaurants?
For most restaurants and cafés, Instagram and TikTok drive discovery through short video, while Facebook still works well for events, local groups and ads to nearby audiences. The right mix depends on your guests. A late-night spot and a family brunch café need very different content.
Do you work with multi-location restaurants and franchises?
Yes. Multi-location groups need consistent branding with local flexibility, which means a separate, optimized Google profile for each location, location pages on the website and campaigns that can be switched on for one site or all of them. Reporting then shows performance by location.
What does restaurant marketing cost?
It depends on the number of locations, how much content you need and whether you run ads. A single café focused on Google Maps and social needs far less than a group launching a new concept. After a strategy call we recommend a scope and budget, and show how we'll measure it in reservations, orders and visits.