For tech and SaaS
Turn complex tech into clear demand.
Bowrand is the marketing agency for tech companies and startups that turns product-market fit into pipeline.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Tech & SaaS
Every task in orbit.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Product UI kit
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13Stickers & lanyard
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14Back cover
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- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for tech & saas
- Positioning and brandA clear story about what you do, who it's for and why it's different, carried through a brand people remember, like the design concept on this page.
- Conversion-first websitesProduct, pricing and comparison pages built to move visitors to a trial, a demo or a sales conversation.
- SEO and AI searchContent that ranks for the problems your product solves and gets you cited when buyers ask ChatGPT or Gemini for a recommendation.
- Demand generationB2B programs that build awareness in your category and turn it into pipeline your sales team actually wants.
- Paid search and socialGoogle, LinkedIn and Meta campaigns tuned to cost per qualified trial or demo, not cost per click.
- Content marketingGuides, use cases, customer stories and newsletters that educate buyers and give your sales team something worth sending.
FAQ
Frequently asked questions
Do you work with pre-launch startups?
Yes. The best time to start is before launch. We help you define positioning and messaging, build a launch website with a waitlist or early access form, and lay SEO and content foundations, so you launch to an audience instead of an empty room. We scale the plan to your stage and budget.
How is SaaS marketing different from other B2B marketing?
SaaS buyers often try before they buy, so the website and the product experience are part of the funnel. We market to the trial or demo, then work with your team on activation emails and in-app prompts that turn sign-ups into paying customers. Reporting follows the whole journey, from first click to revenue and retention.
Which channels work best for B2B tech companies?
It depends on how your buyers search and decide. Search and SEO capture people already looking for a solution, LinkedIn reaches decision-makers by role and company, content builds trust during long evaluations, and review sites and AI assistants increasingly shape shortlists. We start with the channels closest to revenue, then expand.
How do you measure marketing for a tech company?
We measure what your leadership team cares about. That means qualified trials, demos, pipeline created, customer acquisition cost and revenue by channel, alongside the leading indicators that show where the funnel leaks. Clicks and impressions matter only when they move those numbers.
Can you help us show up in AI search?
Yes. More buyers ask ChatGPT, Gemini and Perplexity to recommend software. We structure your content so AI engines can quote it, build mentions on the sites those tools trust and create comparison and use-case pages that answer the questions buyers ask, so your product is named in the answer.
Do you work with IT services and app development companies?
Yes. We work across many technology fields, from managed IT and software development firms to platforms and SaaS products. Services businesses need proof of expertise, clear case studies and local or niche visibility, while products need trials, demos and category positioning. The strategy follows your business model.