For retail brands
Turn browsers into buyers, and buyers into regulars.
Bowrand helps online stores and retailers grow profitable revenue, from the first product search to the third repeat order, with SEO, paid media, conversion work and retention planned as one system.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · E-commerce & retail
Everyday things, beautifully folded.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Packaging
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13Swing tags & gift card
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14Back cover
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More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for e-commerce & retail
- E-commerce SEOCategory and product pages that rank for the searches shoppers make, with the technical foundation large catalogues need.
- Shopping and Performance MaxGoogle campaigns fed by a clean product feed, with bidding tuned to margin and stock so your best products get the budget.
- Meta catalogue and creativeFacebook and Instagram ads that test hooks, formats and offers quickly, then scale the creative that actually sells.
- Conversion optimizationFaster pages, clearer product detail, smoother checkout and testing that lifts conversion rate and average order value.
- Retention and lifecycleWelcome, abandoned-cart, post-purchase and win-back flows that turn one order into a customer relationship.
- Store design and buildA storefront that looks like your brand, loads fast on mobile and makes it easy to compare, choose and check out.
FAQ
Frequently asked questions
Which e-commerce platforms do you work with?
We work with the major platforms, including Shopify, WooCommerce, BigCommerce and Magento, as well as custom builds. The strategy matters more than the platform, but we know each one's strengths and limits for SEO, speed and checkout, and we recommend changes only when they pay for themselves.
Do you measure success by ROAS or by profit?
By profit wherever we can. Return on ad spend is useful, but it ignores margins, returns and repeat purchases. We factor product margins into bidding and reporting, and track new-customer acquisition and lifetime value, so you can see which campaigns actually grow the business.
How do you prepare for Black Friday and the holidays?
Planning starts months ahead. We build audiences and email lists before costs rise, prepare creative and landing pages early, agree on offers that protect margin, and make sure your site and feed can handle the peak. After the rush, we turn new holiday customers into repeat buyers.
Should we sell on marketplaces as well as our own store?
It depends on your products, margins and brand goals. Marketplaces can add reach, but they own the customer relationship and take a share of every sale. We help you decide what to list where, and focus most marketing on building a direct channel you control.
How do you reduce cart abandonment?
First we find where and why shoppers drop off, whether that is surprise shipping costs, a slow page, limited payment options or a long checkout. Then we fix the causes and add abandoned-cart and browse-abandonment flows to bring back shoppers who were close to buying.
Can you help retailers with physical stores?
Yes. We market online and in-store together, with store pages and Google Business Profiles for each location, local search campaigns, local inventory where your systems support it, and content that brings people through the door as well as to the checkout.