Social Media Marketing Agency: Content, Ads & Community

Your social media marketing company

Be the hero your customers find on social.

Drive sales and increase exposure for your business. Become the hero for your clients by being there for them on social media. In Canada, 89% of the population is active on at least one social platform, which means there's a pretty good chance that number includes your customers.

We are a social advertising company that helps you stand out and attract the right crowd, all while staying true to your brand.

Competitor insights and target market research
Reputation management to encourage positive engagement
AI-powered social media solutions for next-level results
Ongoing monitoring of all profiles for likes, comments and messages
Profile management, content creation and automated posting
Content calendar creation to align with your online marketing goals

Strengthen the link between you and your customers.

Unlock the full potential of social media marketing with Bowrand. We'll help you connect, engage and grow your audience, and maximize your ROI.

Book a strategy call +1 (825) 450-8800

Our social media marketing services

Content, influence and ads that work together.

Brand content creation

We excel at crafting captivating content that tells your unique story and resonates with your brand. Captivating content, including photography and videography, makes your brand stand out.

Influencer marketing

We back each influencer campaign with in-depth competitor research and ongoing performance monitoring to stay ahead of trends.

Social media advertising

In 2022, social advertising accounted for 33% of all digital advertising spending. Unlike other campaigns, social ads focus on demographic targeting, which can lead to an even greater ROI.

Platforms we manage

A strategy for every channel your customers use.

Where trends are born.

TikTok is where trends are born and viral videos thrive. We develop strategies that resonate with the platform's unique audience, from entertaining and engaging content to hashtag challenges.

Decisions driven by data.

We make data-driven decisions. Our social media management services are backed by detailed tracking and analytics, so we can optimize campaigns for the best results.

Still one of the most influential platforms.

Facebook has 2.8 billion monthly active users and continues to be one of the most influential platforms. We are confident in our ability to supercharge your social strategy with Facebook posts and ads.

Video content is king, and YouTube is the throne.

Our in-house videographer and ads team work together to create unskippable ads and outstanding video content your clients will love.

Thought leadership for B2B.

LinkedIn is the go-to platform for professional networking and B2B connections. Our LinkedIn strategies focus on thought leadership and on establishing your brand as an industry authority.

Additional services

Extras that amplify your impact.

Round out your social presence with the services that keep every channel active, consistent and on-brand.

Reputation management
Content calendar creation
Performance optimization
Regular content sharing
Competitor monitoring
Custom Reel creation
Custom photography
Custom videography
Event promotion

Social creative we've produced for clients

We are a results-driven social media marketing agency.

2,200%

ROI for Ruth's Chris: a $5,500 net gain on $250 spent

1,212%

ROI for Pup City Doggy Daycare: a $6,000 net gain on $495 spent

29,636%

ROI for Barbecues Galore: a $545,600 net gain on $1,841 spent

The benefits of social media marketing

What social media does for your business.

Enhance brand recognition

Promoting brand awareness keeps your business top of mind for your clients and can lead to more traffic and leads.

Build brand loyalty

Use social media to build relationships and trust with your followers through interactive posts and giveaways.

Understand user behaviour

Our social media marketing consultants use social media to help you better understand customer trends and track ROI.

Attract new clients

Advertising and influencer marketing are great ways to attract new audiences. Convert more customers with the help of our social media team.

Advertise to a specific audience

Take advantage of the precision of social media advertising to target specific audiences and reach the right people at the right time.

Boost SEO effectiveness

As an SEO company, our goal is to improve your rankings and traffic. Proper social media optimization contributes to those efforts.

Our strategic approach to social engagement

Four steps to a social presence that performs.

Find your tribe

Don't just address the crowd. Successful social campaigns speak directly to your future brand advocates, so every post resonates with the people who matter most.
Success strategy

We blend creativity with data-driven insights. Using your brand goals and messaging as a guide, we develop effective post and engagement strategies to boost your presence.
Weekly calendar

Use your social platforms to stay top of mind for clients. We map out compelling content across days, weeks and months, aligned with trends, events and your marketing milestones.
Progress pulse

Weekly campaign management is part of every social package. We monitor, analyze and adapt to the digital pulse, so your social media channels stay vibrant and engaging.

Case studies

Social results from real clients

Numbers from real engagements. Client names shared with permission.

Barbecues Galore

From a stagnant retail presence to explosive digital growth.

+98% increase in online sales

All case studies

Pricing

The cost of social media management.

The cost of social media marketing can vary. At Bowrand, we offer different tiers of social media packages for different needs. Larger packages include more frequent posts, more customized graphics, additional profiles, brand marketing and more engagement. We'll help you select the package that's right for you.

FAQ

Frequently asked questions

What is social media marketing?

Social media marketing, or SMM, is an internet marketing strategy that uses social media platforms to connect with and engage your target audience. Our social media marketing solutions include creating and sharing content on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube. Our services help increase brand awareness, drive website traffic, generate leads, boost sales and foster customer loyalty. The key components of social media marketing are:

content creation
audience engagement
advertising
analytics and insights

How do you create social media strategies for clients?

Creating an effective social media strategy takes a tailored approach. We begin with an onboarding meeting and goal setting before moving on to industry research, audience assessment and competitive analysis. When we are confident in our understanding of your brand and goals, we develop a content calendar and strategy that includes recommendations for which platforms to use, what type of content to create and how often to post. Beyond regular scheduling of posts, our social media strategies also include ongoing optimization, engagement and community building, measurement and analytics.

Can you help improve our existing social media presence?

Yes, we can certainly help improve your existing social media presence. Our social media managers specialize in optimizing and enhancing Facebook, LinkedIn and Twitter profiles. We'll run a thorough analysis of your current social media presence, identify areas for improvement and implement targeted strategies to help you achieve better results.

What type of content do you create for social media?

We create a diverse range of content tailored to the unique needs and objectives of your brand's social media presence, from engaging text-based posts and eye-catching images to captivating videos, informative infographics, and interactive polls and quizzes. We make sure the content aligns seamlessly with your brand voice and values while following the best practices for each platform. Our goal is content that not only captures your audience's attention but also encourages meaningful interactions and drives more engagement, website traffic and conversions.

How do you measure the success of social media campaigns?

Measuring the success of your campaigns means tracking key performance indicators (KPIs) and metrics that show their impact and effectiveness. The metrics we track every month include likes, comments and shares, reach and impressions, click-through rate (CTR), website conversions and share of voice.

How often do you provide reports on campaign performance?

As a social media management company and marketing agency, we pair you with a dedicated account manager who meets with you monthly to track success and review progress toward your goals. You can request more frequent reports and social media insights as needed.

How do you collaborate with clients during campaigns?

Collaboration with our clients is at the core of our approach. We maintain open communication throughout the process, and we work closely with you to define objectives, determine target audiences and set budgets. Your input shapes the content calendars, brand messaging and timelines. We'll also discuss any changes your campaign needs along the way.

Related services

Meet your customers where they are.