Growth built for one of the world's most competitive markets.

This is a high-level overview, not legal advice. Your legal counsel should confirm which rules apply to your business.

Privacy is a state-by-state patchwork

The US has no single, comprehensive federal privacy law for marketing data. Instead, California’s Consumer Privacy Act, as amended by the CPRA, set the pattern, and states including Virginia, Colorado, Connecticut, Texas and Oregon have passed their own comprehensive laws. Most give consumers the right to know what data you hold, to delete it and to opt out of targeted advertising. For marketing teams, that means a clear privacy policy, a working opt-out, tracking that respects those choices and care with sensitive data such as health information.

Email and text messages

The CAN-SPAM Act sets the rules for commercial email. You don’t need permission before sending, but every message must use accurate header information and honest subject lines, identify itself as an advertisement where required, include a valid physical postal address and give recipients a clear way to opt out, with opt-outs honoured within 10 business days. Text messages are stricter. Under the Telephone Consumer Protection Act, marketing texts generally need the recipient’s prior express written consent, so we build consent capture into your forms from the start.

Advertising rules

The Federal Trade Commission expects advertising to be truthful, backed by evidence and clear about material connections. That covers testimonials, influencer posts and reviews, including a ban on fake or purchased reviews. On the platforms, housing, employment and credit ads fall under special categories that restrict audience targeting, and health, finance and legal advertisers face extra review. Healthcare providers also need to be careful with tracking pixels on pages that handle patient information under HIPAA.

Accessibility

Businesses open to the public face a steady stream of website accessibility claims under the Americans with Disabilities Act. There is no single federal website standard for private businesses, but WCAG 2.1 AA is the benchmark most often referenced. We design and build toward it, which also tends to improve usability and search performance for every visitor.

Working across US time zones

Your day sets our rhythm. We schedule calls around your team’s working hours, share dashboards you can open any time, and send written updates so decisions never wait on a meeting. Serving clients across Canada, the USA, Europe, New Zealand & Australia means working across time zones is simply how we operate.