For home builders & developers
Momentum across the full development lifecycle.
Bowrand works with real estate developers and home builders to push projects forward, from initial concept and funding through construction and final sell-out.
- 870+ clients served
- 740% average ROI
- Canada, the USA, Europe, New Zealand & Australia
Bowrand design concept
Bowrand design concept · Home builders & developers
A neighbourhood that lights the way home.
The brand book 14 spreads
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01Cover
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02Story & voice
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03Logo
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04Construction & clear space
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05Colour
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06Typography
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07Graphics & icons
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08Imagery
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09Stationery
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10Social
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11Digital
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12Wayfinding post
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13Key handover kit
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14Back cover
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More details
- Hosting, security and backups
- Live in 7 business days
- 2 revision rounds
- Timing
- Live in 7 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 2 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 30 minutes a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Google profile and reviews, managed
- Live in 14 business days
- 3 revision rounds
- Timing
- Live in 14 business days from your kickoff call. Days you spend reviewing do not count.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 3 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 1 hour a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
- Your own strategist
- Launch date set in your quote
- 4 revision rounds
- Timing
- Your launch date is set in your quote, usually 4 to 6 weeks.
- Text and photos
- We write your text. Send your own text, photos, logo or prices any time, even during revisions.
- Revisions
- 4 rounds before launch. One round is one list of changes, sent together.
- Updates
- Small updates after launch, up to 2 hours a month. Bigger work is $125 an hour, quoted before we start.
- Payment
- Nothing to pay today. Your secure payment link follows your kickoff call.
- Plan
- 12 months, then it renews for 12 more unless you cancel 30 days before. We email you a reminder first.
- Refunds
- Setup is refunded in full if you cancel before your first draft. Months already started are not.
- Ownership
- What you send stays yours. Your domain, free in year one, is in your name. The logo, design and text we make are yours once your plan is paid in full.
- Results
- No one can promise sales or rankings from a website, so we do not. Prices exclude tax.
What we do for home builders & developers
- Brand and positioningEvery project deserves a unique identity. From naming and messaging to visual identity, we craft compelling stories that resonate, set your development apart and build trust with potential investors.
- Websites and digital assetsCustom project sites, engaging floor plans and functional broker portals capture interest and drive action, designed to turn prospects into registrations and loyal clients.
- Renderings, video and photographyStunning 3D renderings, lifestyle photography, drone footage, immersive walk-throughs and on-site visuals that let buyers picture their future and build credibility as the project rises.
- Advertising and campaignsDemand from buyers and brokers through targeted online and offline campaigns, including Google and Facebook ads, eye-catching print, and outdoor advertising such as billboards and transit ads.
- Social media and contentMilestone storytelling, project updates and dynamic campaign posts keep your audience informed, excited and thinking about your project.
- Email and print collateralSegmented email nurtures buyers and brokers toward a purchase, while brochures, investor presentations and sales packages make a lasting impression and inspire confidence.
FAQ
Frequently asked questions
When should a developer start marketing a new project?
Earlier than most expect. Brand, naming and a registration page should be ready before you announce the project, so early interest turns into a list you own. Presale campaigns then build on that list, and construction milestones give you fresh stories to keep momentum through build-out.
How do you measure success for a development project?
We track the numbers your lenders and partners care about, including registrations, sales centre appointments, presales, absorption rates and cost per sale, alongside channel metrics like cost per registration. Dashboards and regular reporting show progress at every stage, so you can prove traction when it matters.
Do you work with brokers and sales teams?
Yes. Broker engagement is part of every development campaign. We create broker packages, portals and co-op materials, keep brokers informed with launch and milestone updates, and track the leads brokers bring in, so your sales team knows which channels are moving units.
Can you market a custom home builder, not just large developments?
Yes. Custom and semi-custom builders need a different mix. A portfolio that shows craftsmanship, local SEO for the searches buyers make and a website that turns high-value visitors into consultations usually matter most. Our work with McKinnon Masters is a good example of that approach.
Are there special rules for advertising housing online?
Some platforms treat housing as a special ad category. On Meta, for example, housing ads have limited targeting by age, gender and postal code. We plan creative, audiences and budgets within those rules, and use search, content and your own registration lists to reach the right buyers.
Do you produce renderings and video?
Yes. We produce 3D renderings, lifestyle photography, drone footage and walk-through video, and every asset is planned around the campaign. The same visuals then work on your website, in ads, in broker packages and on site signage and hoardings.