Research
Be the answer AI gives.
SEO that gets you found on search, maps and AI.
- Google Be the result people click first.
- Maps Be the pin nearby customers call.
- AI answers Be the name AI assistants recommend.
What the research found
What the research found
-
Pew Research Center · 2025
8% vs 15%
clicks with and without an AI summary
When Google showed an AI summary, people clicked a regular result on 8 percent of visits, against 15 percent without one. Links inside the summary were clicked on just 1 percent of visits.
By Athena Chapekis and Anna Lieb
Read the study (opens in a new tab) -
Carnegie Mellon and the Indian School of Business · 2026
38%
fewer clicks when AI Overviews appear
In a randomized field test, Google's AI Overviews cut clicks to regular results by about 38 percent when they appeared. The paper is new and not yet peer reviewed.
By Saharsh Agarwal and Ananya Sen
Read the study (opens in a new tab) -
Princeton University and IIT Delhi · 2024
Up to 40%
more visibility inside AI answers
Pages that cited sources, added quotations and added statistics were seen up to 40 percent more in AI answers. Stuffing in keywords did little.
By Pranjal Aggarwal, Karthik Narasimhan and colleagues
Read the study (opens in a new tab)
What it means for you
- 1
Expect fewer clicks from rankings alone; plan for AI answers too.
- 2
Publish clear facts, sources and numbers that AI can quote.
- 3
Earn the reviews and proof that make AI recommend you.
More research
- Channels work better together.Ads in one channel lift sales in the others.
- Good marketing keeps paying.The long run effect is about twice the first.
- What makes the phone ring.One more star, the first five reviews, and a fast reply.
- You have 50 milliseconds.People judge a site in a blink, and speed pays.
- The top step gets the click.Higher spots win the click, and rivals can take yours.
Replies within 1 business day
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