Case study · Solar energy
How a B.C. solar company had its largest April sales ever.
604 Bright Solar is a solar company based in southern B.C. After starting as a roofing company, it has operated in the solar industry for 10 years with a small crew, and now it is time to grow and bring renewable energy to homeowners and businesses alike.
The results
$250K
in April sales, 50% higher than an average month$50K
above the Q1 sales target30%
increase in total website traffic13%
increase in organic trafficThe challenge
Modest lead flow was capping growth.
604 Bright Solar is a solar panel provider, but its digital marketing was inefficient. Lead flow was modest, and the conversion rate limited its ability to scale profitably.
What was at stake: with new companies starting up all the time in the solar industry, 604 Bright Solar was at risk of falling behind, missing out on revenue and falling short of its goal of $1.5 million in annual revenue.
Why they chose Bowrand
Proof before promises.
Proven results
Bowrand ranked
Results in solar
A case study of results achieved for another solar company.
What we did
Three phases, one goal.
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Phase 1: Audit and strategy
We identified the key website improvement areas that were causing poor rankings, and developed a PPC strategy aimed at qualified homeowners and businesses to generate high-quality leads.
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Phase 2: Build and launch
We optimized the website for conversions and improved its SEO rankings, then launched PPC campaigns with conversion tracking, optimized for high-quality leads.
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Phase 3: Optimize and execute
Ongoing optimization of the PPC campaigns keeps them ahead of industry trends and seasonal shifts in the market. Ongoing link building drives consistent organic growth that leads to more leads and sales.
The growth we created
$250,000 in sales in April, 50% higher than an average month.
Qualitative win: stronger market positioning has led to higher-quality leads.
| Metric | Before | After |
|---|---|---|
| Q1 sales | $400,000 (2025) | $600,000 (2026) |
| Sales per week | 1 | 2 |
Quantitative wins
$50K
above the Q1 sales target30%
increase in total website traffic13%
increase in organic trafficWe've had a great experience working with Bowrand. Their team has been professional, responsive, and proactive in helping our business grow. Special shoutout to our account manager, who has been great to work with and is always quick to respond. Highly recommend this company.
The work on the ground
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A multi-roof installation by 604 Bright Solar.
Key takeaways
What other growing businesses can learn.
Start with an audit
A proper marketing audit and analysis sets the foundation for an effective marketing strategy.
Focus on ROI
Executing our ROI-driven marketing strategy to maximize leads, conversions and revenue growth resulted in measurable growth.
Build for lead generation
By partnering with Bowrand, 604 Bright Solar implemented a lead-generation-focused marketing strategy that drastically improved lead quality, conversion rates and revenue.
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