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Case study · Paving contractor

A long-established paving company, finally represented online.

Econo Paving had decades of experience and a strong industry reputation, but a website that failed to show it. Bowrand delivered a full redesign and a stronger brand identity.

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  • Canada
  • USA
  • Europe
  • New Zealand
  • Australia

ClientEcono Paving

IndustryConstruction & renovation

Services3 services

The results

#2

for its most valuable local search

229%

increase in site traffic in 3 months

30+

website clicks per day

Client overview

Decades of experience, an outdated website.

Econo Paving is a long-established paving company serving residential, commercial and municipal clients. Despite decades of experience and a strong industry reputation, its website was outdated and failed to represent the quality and scope of its services.

The company approached Bowrand for a full redesign to modernize its online presence, strengthen its brand identity and better target its key audiences across all service sectors.

What we delivered

A brand and website that match the work.

A full website redesign

A modern online presence that represents the quality and scope of the company's services.

A stronger brand identity

A refreshed identity that carries the company's reputation into every touchpoint.

Sharper audience targeting

Content and structure aimed at residential, commercial and municipal clients alike.

Results in search

#2

for its most valuable local search

229%

increase in site traffic in 3 months

30+

website clicks per day

Grow your success with Bowrand

Your dedicated marketing department.

Whether you're looking to accelerate growth with a powerful marketing strategy or need a complete brand and digital transformation, Bowrand becomes your dedicated marketing department: strategic, data-driven and fully aligned with your business goals.

Our team of senior strategists, designers, developers and marketing experts works as an extension of your company, building scalable systems that drive measurable growth, strengthen your brand and position you as the leader in your industry.

Let's build your next stage of growth together.

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Book your free strategy call.

  1. 1Your goal
  2. 2When
  3. 3You

What do you want to grow?

Services