Case study · Ultima Renovations
An 11-time Renovator of the Year, finally found online.
Ultima Renovations is an 11-time Renovator of the Year. But even the best need help sometimes. Bowrand transformed their digital presence with a new website, a sharper brand, SEO and social media.
The results
1,100%
increase in leads compared with 2020150+
conversions per month2,000+
website visitors each month100%
growth in organic trafficClient overview
An award-winning reputation that wasn't showing up online.
Ultima Renovations is an award-winning renovation company serving homeowners across Alberta for over four decades. As an 11-time Renovator of the Year, they are renowned for their craftsmanship, innovative design and dedication to transforming homes through complete renovations, custom builds and outdoor living spaces.
Despite their established reputation and legacy, Ultima Renovations struggled to translate their success online. They approached Bowrand to modernize their digital presence, improve visibility and generate consistent organic leads through a strategic website redesign and SEO campaign.
- 11-time Renovator of the Year
- Complete renovations, custom builds and outdoor living spaces
- Over four decades of transforming homes
The challenge
A premium brand with a dated digital presence.
Outdated website design
The previous site lacked modern design, scalability and alignment with their premium brand image.
Weak online visibility
Despite being a top-rated company, their website failed to rank well on Google and attract organic traffic.
Low lead generation
The online experience did not reflect their expertise or convert visitors into quality leads.
Inconsistent brand messaging
The old website failed to communicate their reputation and standard of excellence effectively.
Our solutions
A digital presence worthy of the awards.
Website design and development.
A modern, scalable site that lets the craftsmanship speak for itself.
- Redesigned an outdated, hard-to-navigate website into a modern, user-friendly experience.
- Showcased Ultima's craftsmanship through a clean layout, intuitive site menu and engaging gallery of work.
- Integrated responsive design and clear service messaging to highlight expertise and quality.
- Built a scalable, high-performing site aligned with Ultima's growth and premium brand image.
Branding.
A brand identity that matches the homes Ultima builds.
- Transformed a generic website into one that reflects Ultima's high-end brand identity.
- Clarified brand messaging to communicate who they are and the value they deliver.
- Applied a modern, timeless aesthetic across all pages for a cohesive visual identity.
- Positioned Ultima as more than a renovation company, as a lifestyle brand.
Search engine optimization (SEO).
A data-driven search strategy supported by a new SEO-friendly site structure.
- Addressed poor online visibility and lack of SEO optimization.
- Implemented a data-driven keyword strategy supported by a new SEO-friendly site structure.
- Launched advanced link-building, blogging and Google Ads campaigns for targeted reach.
- Doubled website traffic and leads, achieving 150+ conversions per month and top 3 rankings for core services.
Social media marketing.
Standout projects and awards, shared where homeowners scroll.
- Executed a focused Facebook and Instagram campaign to grow brand awareness.
- Featured standout renovation projects, awards and recognitions to boost engagement.
- Drove a surge in page activity, gaining 400+ new followers within three months.
- Generated direct inquiries for new home renovation projects through social engagement.
The success we delivered
Twice the traffic, and the leads to match.
Top Google rankings
Top rankings for its most valuable local search, and 100% growth in organic traffic.
Conversion uplift
150+ conversions per month.
Traffic surge
2,000+ visitors each month, and a 1,100% increase in leads compared with 2020.
Replies within 1 business day
Start a growth conversation.
Tell us where you want to grow and a senior strategist will reply within 1 business day.
- A strategist reviews your business before we talk.
- You get honest recommendations, even if we are not the right fit.
- No long-term lock-in to get started.
Services
What we did
- Websites & apps Website design Conversion-first sites, built to rank
- Brand & creative Branding Strategy, identity and brand systems
- Search & AI visibility SEO Rank higher and win organic demand
- Search & AI visibility Link building Earned, white-hat authority
- Paid media Google Ads Search, Performance Max and YouTube
- Social & content Social media marketing Always-on content and community
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