A complete digital transformation for a personal injury firm.

When Edgewood Injury Law partnered with Bowrand, its online presence did not reflect its expertise or credibility. We rebuilt everything from the brand to the leads.

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Canada
USA
Europe
New Zealand
Australia

ClientEdgewood Injury Law

IndustryLawyers & law firms

Services6 services

The results

400%

increase in website traffic in six months

600+

website visitors each month

new leads a month from paid ads

for its most valuable local search

Client overview

Expertise the website didn't show.

Edgewood Injury Law is a law firm specializing in personal injury cases, including motor vehicle accidents, workplace negligence and recreational injuries. Its dedicated and compassionate team is committed to helping clients receive fair compensation and strong legal representation. With extensive experience handling complex cases involving brain and back injuries, psychological trauma, chronic pain and wrongful deaths, Edgewood Injury Law has built a reputation for professionalism and care.

When Edgewood Injury Law partnered with Bowrand, its online presence did not reflect that expertise or credibility. The website was not ranking on Google, lacked a cohesive design and failed to guide potential clients toward the services they needed. The firm wanted a complete digital transformation, from branding and website design to online visibility and lead generation.

The challenge

Strong legal expertise, weak digital presence.

Poor search visibility

The firm's website did not appear in Google search results, limiting its ability to attract potential clients.

Outdated website design

An unstructured and dated layout made it difficult for users to navigate and find specific legal services.

Unclear brand identity

The firm lacked cohesive branding and needed a professional logo to reinforce trust and recognition.

Low online lead generation

Despite strong legal expertise, the firm's digital presence failed to generate inquiries or new client leads.

Our solutions

Five disciplines, one transformation.

Branding

We developed a distinctive brand identity that captures both professionalism and personality.

Designed a new logo reflecting the client's local roots and reputable character
Used a bold sans-serif font to represent credibility and strength in law
Blended modern design with local symbolism to create a refined, authentic brand image

Website design and development

We built a high-performing website with dedicated, SEO-optimized service pages.

Focused on showcasing expertise and client dedication rather than just listing services
Delivered a design that's modern, functional and competitive within the legal industry
Achieved first-page Google rankings and nearly 600 monthly visits

User experience (UX)

We streamlined the content structure by moving detailed text to individual service pages.

Designed intuitive navigation for effortless browsing and quick access to key information
Ensured responsive performance across all devices for a seamless experience
Created a user-friendly site flow that reduces overwhelm and boosts engagement

Google Ads

We implemented a lead-focused Google Ads campaign targeting the firm's home market and nearby areas.

Increased overall website traffic by 400% in just six months
Generated a consistent flow of high-quality leads from form submissions and calls
Averaged 10 new monthly leads through precision-targeted paid ads

Social media marketing

We provided ongoing social media management and content creation support.

Posted multiple times a week to reinforce SEO and build brand awareness
Maintained a professional yet approachable online presence
Boosted engagement and client connections through organic growth and interaction