Case study · Custom home builder
A luxury builder's brand, rebuilt to match its craftsmanship.
McKinnon Masters builds custom luxury homes, but its brand and website no longer showed it. Bowrand modernized the brand, designed a one-of-a-kind website and optimized it for search.
The results
159%
increase in revenue63%
increase in conversions2,780
leads generated over 2 years#1
for its most valuable local search, in Google Search and MapsThe challenge
A premium builder with a dated image.
Outdated brand image
The existing branding no longer reflected the company's luxury craftsmanship or premium positioning.
Weak digital presence
Its online presence lacked the sophistication and visibility expected from a high-end builder.
Limited connection with the target market
It needed to attract and engage affluent clients looking for custom-built luxury homes.
The approach
Brand, website, search.
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Branding
We modernized the brand logo to revitalize the company's identity.
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Website design
We designed a custom, one-of-a-kind website with an elevated look and feel, and built a project portfolio that highlights craftsmanship, design expertise and completed homes.
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SEO
We optimized the site with SEO best practices to capture high-intent organic traffic.
The results
159%
increase in revenue63%
increase in conversions2,780
leads generated over 2 years49%
increase in form submissions from organic traffic29%
year-over-year organic traffic growthWhat changed
Visible where affluent buyers search.
Top Google ranking
Ranked
Rise in organic leads
Delivered a 49% increase in form submissions from organic traffic, driving more qualified leads.
Enhanced brand visibility
Strengthened brand perception and visibility in its region's competitive luxury home market.
Local maps ranking increase
Google Maps rankings rose across the builder's local search grid.
Traffic surge
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29% year-over-year organic traffic growth (last 12 months against the previous 12 months).
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