Case study · Silverpeak Estates
80% of presales secured before construction.
Bowrand helped Silverpeak Estates elevate its brand visibility and generate qualified leads through strategic digital marketing, from a new identity to search and ad campaigns.
The results
80%
presales secured before construction in a multi-phase development766
leads in one year203x
return on ad spend, $1 in ads generated $203 in salesTop 10
from unranked, including aThe challenge
A prestige community in a crowded market.
Highly competitive market
Luxury acreage communities in the region faced stiff competition, making it difficult for Silverpeak to stand out.
Outdated brand presence
The existing brand no longer reflected the exclusivity and prestige of the community.
Low presale registrations
The Phase 2 launch required stronger awareness and conversion-focused marketing to generate qualified leads.
Limited online visibility
The digital presence needed improvement to attract and engage high-value prospects effectively.
The approach
Brand, website and search, launched together.
A brand as exclusive as the community.
We rebuilt how Silverpeak looks and sounds, then showed buyers the life waiting for them.
- Rebranded the community with a modern visual identity and clear market positioning.
- Produced a drone video shoot to showcase the lifestyle, landscape and character of the development.
A website that sells lots, not just views.
Every page was designed to move buyers and brokers toward a registration.
- Built a conversion-focused website featuring lot maps, architectural guidelines and lifestyle content.
- Designed the layout for seamless navigation and an engaging user experience for both buyers and brokers.
Search and ads aimed at high-intent buyers.
Organic and paid search worked together to reach buyers ready to act.
- Deployed targeted SEO and Google Ads campaigns to attract high-intent homebuyers.
- Strengthened online visibility and engagement with brokers through optimized digital strategies.
The lifestyle the new brand puts front and centre.
The results
Demand that filled a phase before it was built.
Presales secured
80% of presales secured before construction in a multi-phase development.
Rise in organic leads
A 6% increase in contact form submissions from organic traffic in the last 12 months compared to the previous year, and 766 leads in one year.
From unranked to top 10
Top 10 positions for the community's key searches, including a
Return on ad spend
203x. Every $1 in ads generated $203 in sales.
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Services
What we did
- Brand & creative Branding Strategy, identity and brand systems
- Brand & creative Video production Ads, brand films and social video
- Websites & apps Website design Conversion-first sites, built to rank
- Search & AI visibility SEO Rank higher and win organic demand
- Paid media Google Ads Search, Performance Max and YouTube
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