Case study · Prairie PPF
From wholesale-dependent to market leader online.
Prairie PPF is the best in the industry at the flawless application of tints, wraps and films. Bowrand built the website, search presence and social content that brought retail customers straight to them.
The results
800%
increase in online sales1,000+
website visitors each monthTop 3
organic ranking for its most valuable local search#1
Google map pack position for its core local searchClient overview
A premium installer stuck selling wholesale.
Prairie PPF is a certified 3M paint protection film installer specializing in ceramic nanocoating, custom vinyl wrapping and 3M window tinting. Known for their flawless application of tints, wraps and films, they offer everything from partial coverage to full invisible protection packages, along with professional auto detailing services.
When Prairie PPF approached Bowrand, they were ready to elevate their online presence and expand their customer base beyond B2B partnerships. Despite strong relationships with dealerships and body shops, the company lacked a functional e-commerce website and relied heavily on low-margin wholesale sales.
Their goal was clear: build a seamless online experience, attract direct customers and showcase their industry-leading quality to drive higher-margin retail sales.
- Certified 3M paint protection film installer
- Ceramic nanocoating, custom vinyl wrapping and 3M window tinting
- Partial coverage through to full invisible protection packages
- Professional auto detailing services
The challenge
Strong B2B relationships, almost no retail demand.
Lack of e-commerce functionality
The website didn't support online sales or bookings, limiting their ability to reach and convert retail customers.
Poor user experience
Navigation and design did not effectively communicate their premium quality or make it easy for users to explore services.
Low online lead generation
Despite strong B2B success, online inquiries from retail customers were minimal.
Unsustainable sales model
Reliance on low-margin B2B contracts restricted profitability and long-term growth potential.
Our solutions
Four services, one premium online experience.
Website design and development.
A fully branded, lead-driven website built to sell premium protection packages directly to drivers.
- Delivered a fully branded, lead-driven website with a sleek new logo and modernized identity.
- Designed custom graphics and optimized landing pages to showcase each service package.
- Created a high-end, conversion-focused experience that resonates with luxury clientele.
- Resulted in 1,000+ monthly visitors and measurable business growth.
User experience (UX).
Buying protection for a luxury vehicle should feel as polished as the finish itself.
- Integrated a seamless e-commerce system with direct links to service packages.
- Enhanced on-site booking and back-end management for smooth functionality.
- Designed for easy navigation and full responsiveness across all devices.
- Delivered a premium user experience reflecting Prairie PPF's quality and professionalism.
Search engine optimization (SEO).
Search took Prairie PPF from zero visibility to the business drivers find first.
- Executed advanced keyword research and full on-page SEO optimization.
- Achieved
- Drove consistent organic leads, leading to the launch of a new window tinting sister site.
- Transformed Prairie PPF's online presence from zero visibility to market leader.
Social media marketing.
Weekly content kept the brand in front of the drivers who care most about their vehicles.
- Launched a targeted social strategy across Facebook, LinkedIn, Google+ and Instagram.
- Increased brand visibility while supporting SEO and driving website traffic.
- Boosted audience engagement and strengthened client relationships.
- Maintained ongoing momentum through consistent weekly content.
A modernized identity built for luxury clientele.
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The modernized brand palette used across the new website and social content.
The success we delivered
From zero visibility to market leader.
Top Google rankings
Top 3 in organic search results for its most valuable local search.
Local maps ranking
First place in the Google map pack for its core local search.
Traffic surge
1,000+ visitors each month.
Revenue growth
800% increase in online sales.
Replies within 1 business day
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Services
What we did
- Websites & apps Website design Conversion-first sites, built to rank
- Websites & apps E-commerce marketing Growth for online stores
- Search & AI visibility SEO Rank higher and win organic demand
- Search & AI visibility Local SEO Own the map pack in every market you serve
- Social & content Social media marketing Always-on content and community
- Brand & creative Logo design Marks built to last
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