Case study · Pick-n-Pull
1,000+ conversions a month in a brand-new market.
Pick-n-Pull was a household name in the United States and almost unknown in Western Canada. Bowrand built the localized website and search strategy that changed that.
The results
1,000+
conversions each monthTop 3
Google rankings for "cash for cars" in all three of its marketsClient overview
A trusted U.S. brand with no presence in Western Canada.
Established in 1987, Pick-n-Pull is one of North America's largest self-service auto parts stores and recyclers of end-of-life vehicles. Known for their vast inventory of parts from top manufacturers like Honda, Toyota, Ford and GMC, they also offer a popular "cash for cars" program that provides quick, convenient payouts for sellers. Beyond business, Pick-n-Pull takes pride in their environmentally responsible recycling practices, positioning themselves as a trusted community partner.
Although well established across the United States, Pick-n-Pull lacked visibility and brand recognition in Western Canada. They partnered with Bowrand to strengthen their presence in three key Western Canadian markets through a localized digital strategy, improved user experience and an optimized website that better showcased their fast, customer-friendly services.
The challenge
A big brand that local searchers couldn't find.
Limited regional visibility
Despite being a recognized brand in the U.S., Pick-n-Pull had minimal awareness and search presence in Western Canada.
Poor user experience
Their existing website lacked the streamlined navigation and clarity needed for quick customer interactions.
Unoptimized website
The site wasn't fully optimized for local SEO, making it difficult to rank for high-intent regional keywords.
Unclear service focus
The "cash for cars" program, a major value driver, wasn't effectively promoted or positioned on the site.
Our solutions
A Canadian website and a search strategy built from scratch.
Website design and development.
A dedicated Canadian site that keeps the brand everyone knows and speaks to local sellers.
- Developed a dedicated Canadian website distinct from the U.S. version.
- Built optimized landing pages that reflect Pick-n-Pull's brand identity while feeling fresh and localized.
- Highlighted service simplicity and accessibility through clear structure and messaging.
User experience (UX).
Selling a car for cash should take minutes, so every page is built for speed and clarity.
- Designed intuitive, mobile-friendly pages with seamless navigation.
- Emphasized strong call-to-action (CTA) placements for easy customer contact.
- Showcased the ease of Pick-n-Pull's cash-for-car service to drive engagement.
- Delivered a simplified experience that boosted lead generation and organic traffic.
Search engine optimization (SEO).
A full Canadian SEO strategy, launched from the ground up for each market.
- Launched a full Canadian SEO strategy from the ground up.
- Conducted targeted keyword research tailored to each of the three markets.
- Implemented city-focused landing pages, consistent blogging and citation submissions.
- Achieved top 3 search rankings across all three Western Canadian markets.
The success we delivered
Found first, in every market it serves.
Top Google rankings
Top 3 rankings for "cash for cars" searches in all three of its Western Canadian markets.
Conversion uplift
1,000+ conversions each month.
Replies within 1 business day
Start a growth conversation.
Tell us where you want to grow and a senior strategist will reply within 1 business day.
- A strategist reviews your business before we talk.
- You get honest recommendations, even if we are not the right fit.
- No long-term lock-in to get started.
Case studies
More client results
Numbers from real engagements. Client names shared with permission.
From wholesale-dependent to market leader online.
How a B.C. solar company had its largest April sales ever.
From a stagnant retail presence to explosive digital growth.
