Case study · The Metropole
The target was 90% occupancy in a year. They hit 95% in seven months.
The Metropole had 430 rental units in a busy city-centre neighbourhood and no cohesive digital strategy to fill them. We built one that turned empty units into steady, qualified rental demand.
The results
95%
occupancy rate, up from 80%62%
more total website traffic7 months
to beat a 12-month target$100K+
annual revenue that was at stakeThe situation before Bowrand
The building was ready. The tenants weren't finding it.
The Metropole is a rental-purpose building in a city-centre neighbourhood with 430 units and extensive on-site amenities, appealing to young professionals, small families and newcomers seeking value and convenience. It still could not fill more than 80% of them.
- Partner: The Metropole
- Industry: Multi-family residential
- Building: 430 rental units
- Market: City-centre rentals in Canada
- Goal: 90% occupancy in 12 months
The core problem
Too few applications, and $100,000+ a year on the line.
Too few rental applications meant move-outs risked outpacing move-ins, leaving units empty and more than $100,000 of annual revenue on the table.
Occupancy
Stuck at 80% of 430 units.
Digital strategy
No cohesive plan in place.
Paid advertising
Not generating qualified interest.
Local search
Poor map rankings on key terms.
Website and citations
NAP errors and technical gaps.
Revenue at risk
$100,000+ a year left on the table.
How we did it
Four channels, one leasing engine.
Each channel is its own story. Together they took the building from 80% to 95% occupancy.
-
Qualified rental demand, on tap
Paid advertising, PPC and Meta. Targeted PPC and Meta advertising launched with full conversion tracking and reporting, optimized to generate high-quality leads rather than clicks. This is what filled units while the organic work compounded. Read the full paid ads case study.
-
Findable when renters search the city centre
SEO and local SEO. We corrected NAP errors across third-party citations, optimized the site for the keywords that matter and built local links. Map rankings improved on the building's primary city-centre rental search, driving consistent organic growth. Read the full SEO case study.
-
A site built to convert enquiries
Website. The audit surfaced the technical and website issues behind the poor rankings and lost enquiries. We optimized the website and social profiles so the traffic arriving actually turned into rental applications.
-
Showing renters what living there feels like
Content and social. On-site photo shoots captured the spirit of the building and showcased its amenities. Fresh social content built the online presence that keeps leads coming in and lifted lead quality.
Today
From 80% to 95% occupancy.
Seven months in, The Metropole passed a target it had set for twelve, with total website traffic up 62% across organic, social and paid. Tenant retention is higher, and the leasing pipeline is one the building now runs itself.
What Bowrand built
Where the building was, and where it is now.
A digital presence audit, a rebuilt foundation, and paid campaigns held to leads rather than clicks.
| Before | Now, with Bowrand | |
|---|---|---|
| Occupancy rate | 80% | 95% |
| Website traffic | Flat, and not converting | Up 62% across organic, social and PPC |
| Paid advertising | No effective campaigns | PPC and Meta with conversion tracking |
| Local map ranking | Underperforming on the main keyword | Improved on the primary city-centre rental keyword |
| Website and citations | NAP errors, technical gaps | Optimized and consistent |
| Tenant retention | A move-out risk | A higher retention rate |
| Reporting | Slow, unclear decisions | Reporting clarity and faster decisions |
Why it worked
Bowrand built a leasing engine, not an ad campaign.
More advertising was never the answer on its own. The audit set the foundation, the rebuilt website and citations made the building findable, and the paid campaigns were held to qualified leads rather than clicks. A building that used to wait for walk-ins now generates its own demand, and the strategy keeps compounding.
Key takeaways
What moved the number.
-
Foundation
An audit sets the foundation for an effective strategy.
-
Execution
ROI-driven execution turns leads into measurable growth.
-
Partnership
A fresh social and lead-gen strategy lifted lead quality and conversion.
Bowrand is bringing us so much revenue and increasing our occupancy rate! Great group of people to work with!
Replies within 1 business day
Ready to own your growth?
Your first phase starts with a call. Tell us about your business and a senior strategist will reply within 1 business day.
- A strategist reviews your business before we talk.
- You get honest recommendations, even if we are not the right fit.
- No long-term lock-in to get started.
Services
What we did
- Paid media Google Ads Search, Performance Max and YouTube
- Paid media PPC management Every click accountable to revenue
- Paid media Meta ads Facebook and Instagram campaigns that scale
- Search & AI visibility Local SEO Own the map pack in every market you serve
- Search & AI visibility Link building Earned, white-hat authority
- Social & content Social media marketing Always-on content and community
Case studies
More client results
Numbers from real engagements. Client names shared with permission.
From no Google rankings to the top 3 in search and maps.
300% increase in online inquiries 604 Bright SolarHow a B.C. solar company had its largest April sales ever.
From a stagnant retail presence to explosive digital growth.
