Case study · Unisun Property Management
From no Google rankings to the top 3 in search and maps.
Unisun is an experienced property management and real estate company. It came to Bowrand needing a wide range of services and a complete digital transformation.
Replies within 1 business day
- Canada
- USA
- Europe
- New Zealand
- Australia
The results
300%
increase in online inquiries2,000+
website visitors each monthTop 3
in organic search resultsTop 3
in the Google map packClient overview
A full-service property manager with almost no online presence.
Unisun is a seasoned property management and real estate company offering a diverse portfolio of services, from furnished and unfurnished rentals to executive condos and single-family homes. Known for their commitment to customer satisfaction, Unisun prides itself on quick response times, professionalism and exceptional service quality.
When Unisun partnered with Bowrand, they needed a complete digital transformation. Their existing website lacked user-friendliness, performance and search visibility. With no Google rankings and minimal online presence, Unisun wanted to refine their target audience, improve backend functionality and more effectively showcase their listings and services to attract the right clientele.
- Furnished and unfurnished rentals
- Executive condos and single-family homes
- Quick response times and exceptional service quality
The challenge
Great listings that nobody could find.
Poor search visibility
Unisun had little to no presence on Google, making it difficult for potential clients to find their listings or services.
Outdated website performance
Their website was slow, difficult to navigate and failed to deliver a seamless user experience.
Unclear target audience
The brand's broad service scope made it challenging to focus messaging and attract qualified leads.
Limited service showcase
Property listings and key offerings were not effectively presented, resulting in low engagement and conversion rates.
Our solutions
A complete digital transformation.
Website design and development.
A streamlined, high-end website built around listings and applications.
- Redesigned Unisun's website to be streamlined, responsive and customer-focused.
- Developed a custom plugin tailored to the brand's design and functionality needs.
- Implemented a modern, high-end aesthetic that elevates the user experience and brand image.
- Increased traffic to 2,000+ monthly visitors with rising lead conversions.
User experience (UX).
Finding a home and applying for it now takes a few taps.
- Enhanced site usability with an intuitive sitemap and simplified navigation.
- Added one-click rental applications for faster customer interactions.
- Optimized the entire site for mobile responsiveness across all devices.
- Created a seamless browsing and application experience for users on the go.
Search engine optimization (SEO).
Search and ads that bring renters and owners to the listings.
- Achieved first-page Google rankings through an optimized homepage and landing pages.
- Used SEO best practices to drive organic traffic and online rental applications.
- Launched a Google Ads campaign generating an additional 2–3 qualified leads monthly.
- Strengthened Unisun's online visibility and conversion performance across platforms.
Social media marketing.
A professional, trustworthy presence on every platform.
- Managed Unisun's multi-platform social media presence to support SEO and brand awareness.
- Featured rental listings, services and client highlights to boost engagement.
- Promoted unique, meaningful content to increase customer interaction and web traffic.
- Maintained a professional, trustworthy online image that reflects Unisun's brand values.
The success we delivered
Found first, and chosen more often.
Top Google rankings
Top 3 in organic search results and top 3 in the Google map pack.
Traffic surge
2,000+ visitors each month and a 300% increase in online inquiries.
Replies within 1 business day
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Services
What we did
- Websites & apps Website design Conversion-first sites, built to rank
- Search & AI visibility SEO Rank higher and win organic demand
- Search & AI visibility Local SEO Own the map pack in every market you serve
- Paid media Google Ads Search, Performance Max and YouTube
- Social & content Social media marketing Always-on content and community
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